SCALE UP LECTURE: HOW TO CRAFT A COMPANY IDENTITY FOR BUSINESS GROWTH
Purpose, vision, core values, and mission statement are not just marketing buzzwords. They are the foundation of your company identity.
How to write a company story that resonates with employees and investors? How to build a strong organizational culture? And how does company identity create business focus and precision?
SCALE UP is a lecture packed with tools and examples for developing and writing an authentic, differentiated, and compelling company identity.
What will you learn in the lecture?
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Define the core motivation for founding the company.
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Sharpen the impact the company aspires to create.
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Select guiding core values for everyday operations.
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Develop action plans to achieve the business vision.
What tools will you receive in the lecture?
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Inspiring visualizations of international companies.
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Techniques for developing and writing identity.
How is the lecture conducted?
The lecture lasts approximately 1.5 hours and combines theoretical explanations with practical tools.
The lecture is suitable for those who want:
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Develop an authentic, differentiated company story.
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Create focus and precision in business activities.
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Engage stakeholders while strengthening trust.
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Build the foundations for internal organizational culture.
The lecture is suitable for business owners, managers, entrepreneurs, and anyone involved in shaping company identity.
I look forward to having you join me for this informative session!